2022 Local Ad Forecast: Mobile Advertising Will Surpass Direct Mail

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2022 Local Ad Forecast: Mobile Advertising Will Surpass Direct Mail



CHANTILLY, Va.—BIA Advisory Services is forecasting a strong U.S. local ad market in 2022, growing by 10.1% to $161.5 billion as mobile advertising spending surpasses direct mail for the first time ever.  

The new forecasts for the entire U.S. local ad market follow the release in late September of the BIA forecasts for local television in 2022. That release forecast that local TV will rise to $19.3 billion in OTA advertising, and $1.7 billion in digital in 2022; a sign of a strong $21 billion industry that delivers its audience for political campaigners, the BIA said. 



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