BIA: Local TV Revenues Hit $19.7 Billion in 2020

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BIA: Local TV Revenues Hit $19.7 Billion in 2020



CHANTILLY, Va.—The pandemic hammered core local TV revenues in 2020, but record political advertising and burgeoning digital operations helped the industry pull in $19.7 billion, according to BIA Advisory Services’ “2021 Investing In Television Market Report.”

Political advertising ($4.4 billion) and digital revenues ($1.4 billion) masked what was a disastrous year for core advertising revenues, which fell by 23.1%. Thanks to political and digital, industry revenues actually grew to $19.7 billion in 2020 compared to $18.3 billion in 2019.



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