Black Friday: CTA Reports Consumers Went Deal Hunting Early This Year

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Black Friday: CTA Reports Consumers Went Deal Hunting Early This Year



ARLINGTON, Va.—The Consumer Technology Association (CTA) has released new Black Friday Week-focused research showing that 66% (two in three) of U.S. adults started their holiday shopping this year prior to November, signaling people are bargain hunting earlier than usual in the face of potential supply chain disruptions. 

Just 34% (nearly one-third) of shoppers reported having not started their holiday shopping yet. The survey showed that 73% (nearly 3 in 4) are either unaffected or more likely to purchase tech this year following the pandemic.  



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