M&E Industry Has Immediate Need to Reduce Carbon Footprint

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M&E Industry Has Immediate Need to Reduce Carbon Footprint



LOS ANGELES—In a recent interview with Ian McDonough, CEO of cloud editing and publishing developer Blackbird, he outlined that the carbon emissions from one hour of video production is equivalent to losing 30 meters of sea ice, or about the size of two Wimbledon-sized tennis courts. 

Details like this, which were included in a recent report BlackBird collaborated on with Green Element, is why McDonough believes that the video industry has an immediate need to reduce its carbon footprint and why he is pushing for the adoption cloud-native technology.



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